Samsung Case Study: Smart Signage

Helping Samsung help small business.

MARKETING SITUATION

Samsung offers world-class display technology and all-inclusive signage solutions that enable businesses to demand the attention of their audiences. There are endless applications in everything from restaurants, retail, healthcare, business, transportation and public venues, to education and government. The Samsung Smart Signage Platform, which is compatible with numerous Samsung commercial displays, enables streamlined deployment and customized solutions in a cost-effective, turnkey solution.

WHAT’S THE TRUTH?

We were tasked with branding the Samsung Smart Signage Platform and illustrating the many exciting opportunities it offers. We designed a clean, contemporary logo and visual identity for the Samsung Smart Signage Platform. In addition, we created various sales collateral pieces and a retail display guide that advised stores including Costco and Sam’s Club on how to set up and sell Samsung displays.